What does your new product introduction process look like? How can you ensure your carefully designed strategy is executed and delivers results?  The Castus team has launched hundreds of products in markets all around the world. Each culture, each market, and each situation is different

  • Product Launch Planning: We will help you and your partners execute an effective and relevant launch strategy. From designing in-store Point of Sale (POS) solutions to creating robust training manuals for in-store associates we know how to make an impactful product presentation.
  • New Product Introduction: What works in one market may not deliver results in another. We will help craft market-specific strategies that take into consideration cultural nuances, compliance requirements, and shopper behaviors.
  • Post-Launch Assessment: We will design a post-launch strategy that captures results and draws conclusions. Which means you can pivot if needed, or devote more resources to a proven method.