our roles

business overview.001.png

business development

You want to build a revenue stream or business from the ground up. Castus will identify prospects, negotiate partnerships, and build a global distribution network for your business. We will leverage existing relationships, first-hand knowledge, and insightful data to make informed decisions and guide you through the business development process, so you can start seeing revenue now.


business overview.001.png

market analysis

You're launching for the first time, trying to decide which channels to enter, and how to approach them. Castus will help you identify, research, and target specific markets, channels, and partners in order to optimize your Go-To-Market strategy. By using a strategic and measured process built on data and personal knowledge, we are able to provide valuable insights that will save you time and money.


training & education

Your team is talented but young. Or maybe they need direction on how to look for the right customer and close sales. With years of successfully managing multi-million dollar accounts and closing hundreds of sales, Castus has the expertise to train and educate your team in areas like customer segmentation, business development best practices, and step-by-step sales processes, which means your team will be high-impact and drive more growth.

Our expertise

  • Sales Strategy
  • Distributor & Retailer Management
  • Remote Team Recruiting & Management
  • Product Launch Planning & Execution
  • Value Chain Optimization
  • Retail Pricing Strategies
  • Demand Planning & Sales Forecasting
  • Partner Vetting & Selection
  • Customer Service Protocols
  • Order Management & Fulfillment
  • Trade Show Execution
  • Contract Negotiation
  • Product Compliance & Certification
  • Import / Export Procedures
  • Production Management
  • SKU Optimization & Management
  • Focus Group Facilitation
  • Partner Summit Execution
  • Language & Translation Management
  • Direct to Consumer (DTC) Sales
  • Shipping Logistics & Optimization

OUR value


Cooper Munroe, Founder & CEO - The MotherHood

Working with Castus is a true partnership. Every step of the process, the Castus team is fully engaged, and works tirelessly to understand every aspect of our business to help us succeed. We highly recommend Castus. Every aspect of their service and partnership delivers superior results and it is a lot of fun to work together, too.


Elizabeth Best, Co-Founder & CEO - Milly Button

Castus helped us run numbers, establish MAP pricing and come up with a market strategy. [They] provided information on quality control, material testing, advised us on graphics for our website, and put together a presentation that we can use to obtain funding, and partnerships. We feel a lot more confident in our strategy and have defined goals because of Castus.


"Castus identifies prospects, negotiates partnerships and builds your global distribution network. How? By leveraging existing relationships, first-hand knowledge and insightful data to make informed decisions that should have you seeing new revenue right away."

Read our full article in Global Trade Magazine to learn how Castus can help you be a truly Global Company.