`
 

READ THE CASTUS BLOG BELOW

 
 

Emerging market: SAUDI ARABIA

In May, Saudi Arabia joined the MSCI Emerging Markets Index, which gives investors the go-ahead to start funneling cash in the form of ETFs into new ventures arising in the country. $14 trillion in investor assets use this index to monitor new opportunities and have already shown interest in the countries potential, with FTSE Russell and S&P Dow Jones purchasing stock in March. Read more about the opportunities that await your business in Saudi Arabia.


Emerging market: brazil

For our very first article in our Emerging Market series we are highlighting Brazil. Brazil is ranked the eighth largest economy in the world by GDP, and has recently shown strong growth in fixed investment, construction and industrial production in 2019. Read the rest of the article to discover if this is a potential market for your business.


WHAT IS NOT GOING TO CHANGE AS A RESULT OF THE US/CHINA TRADE WAR

You, along with the majority of American business owners, are wondering how the proclaimed “Trade War” between the U.S. and China will affect your business. Although the dynamics in the market are changing at the speed of light, we’re here to give you some peace of mind by explaining what WON’T change.


3 SUSTAINABLE INITIATIVES YOUR BUSINESS NEEDS TO TAKE

As irreversible environmental tragedies continue to take place: the current fires in the Amazon, the melting of glaciers in Greenland, and the bleaching of Australia’s coral reef, sustainability development becomes less of a public relations tactic and more of an expected business practice.


important lessons we learned when expanding to a global market

Expanding to new markets is an exciting venture for many entrepreneurs and CEOs. Many businesses have managed to strategically launch in other countries, however, there were a number of lessons learned along the way. Here is some advice that business leaders wished they had known before taking their organization global. 


HOW TO START A BUSINESS: EIGHT TIPS I WISH I KNEW THREE YEARS AGO

Our CEO, Damon, reflects on what actions have made all the difference as he was building his business over the last few years.

Read his insight.


AMAZON’S 5 INDUSTRY DISRUPTING TACTICS AND HOW YOU CAN ADOPT THEM, TOO

In 2018, Amazon was listed as the largest internet company over other American corporations like Facebook, Netflix, and even Google. We’ve compiled a list of suggestions using Amazon’s disrupting tactics that all businesses can modify to help increase customer loyalty and revenue.


Meet the Panelists for our Scaling Globally Event

We are thrilled to host our first Scaling Globally event on June 6th, 2019. As we draw closer to the event we want to introduce our esteemed panelists. Throughout this article you will get to know some of Pittsburgh’s most innovative tech experts and what they have to offer for our global discussion.


WE COMPILED ICONIC LEADERS’ HIRING ADVICE, SO YOU DON’T HAVE TO

To save you the time and energy in hiring quality candidates, we’ve compiled some of the world’s most iconic business leaders’ hiring advice that can hopefully help you through your hiring journey.


A CONVERSATION WITH OUR KEY ACCOUNT MANAGER, ABBY DIBENEDETTO

Get to know Abby!


SURVIVE OR THRIVE: HOW ICONIC BRANDS ARE ADAPTING TO CUSTOMER DEMANDS

We invite you to take a moment to reflect on the incredible shifts that have taken place over the last decade in the retail and consumer goods industry.


THE NUANCES OF SEGMENTATION: THE CRUCIAL STEP OUR CLIENTS ALWAYS GLAZE OVER

Your goal is to figure out which groups of customers are going to have the highest interest in your product or service. Sounds pretty simple, right? Well, this is called customer segmentation, and this is the step most of our clients glaze over time and time again. It’s also the first of three phases in the customer identification process.


PITTSBURGH’S TOP TECH LEADERS COME TOGETHER TO SERVE ON PANEL ABOUT GLOBAL EXPANSION

The inaugural “Scaling Globally” panel with some of the World’s Top Tech Leaders will be taking place on Thursday, June 6 from 5pm-8pm at a to be announced venue in Pittsburgh.


A CONVERSATION WITH OUR CEO, DAMON CLAUS

Get to know Damon!


3 WAYS TO IDENTIFY A GLOBAL OPPORTUNITY FOR YOUR BUSINESS

The global trade market is constantly evolving with trends rapidly making their way to the table. Keeping track of perpetual shifts in the global climate can be difficult and time consuming. These tips will ensure you’re determining the markets with the greatest opportunity for growth.


WHY YOUR SMALL BUSINESS IS PERFECT FOR THE GLOBAL MARKET

Many small business owners have never approached the conversation of expanding to international markets. Why? They might not think it’s feasible or realistic. However, many small businesses are perfect for global markets and are missing out on extremely valuable opportunities abroad.


CONSULTANTS: YOUR SECRET WEAPON TO GROWING YOUR BUSINESS IN 2019

Imagine this: you have just finished presenting your 2019 goals and projections to your board of investors. All of the pressure surrounding 2018 and the work that goes into defining measurable success in the new year is over.


PARTNERSHIP FOR SUCCESS

Our favorite type of project is one that we help from start to finish. Our team identifies an opportunity for a client, guides the company through implementation, and celebrates the launch before we analyze results.


USING FEATURES AND BENEFITS TO BRIDGE THE GAP WITH CUSTOMERS

Believe it or not, most Salespeople don’t understand the fundamental difference between Features and Benefits, as they relate to the sales process. Before we share three keys to leveraging features and benefits, we must ensure you have a solid definition of the terms and can tell the difference between Features and Benefits.


SIX STEPS FOR DEALING WITH CUSTOMER OBJECTIONS

No one likes rejection. And rejection can be especially painful when you are deep in the sales process. While the CASTUS team has successfully launched hundreds of products in markets all around the world, we have faced our fair share of challenges along the way.


THREE CRITICAL AREAS TO CONSIDER WHEN LOOKING FOR A DISTRIBUTION PARTNER

Leveraging distribution partners to accelerate your international expansion can be both an efficient and explosive way to accomplish growth goals. But it’s important to consider all aspects of distributor relationships and how they will impact not only your growth, but also your brand.


GROW YOUR BUSINESS IN 2018 WITH THESE TWO STRATEGIC MOVES

Amazon has created chaos and the days of brick and mortar stores are over. The reality is that chaos creates opportunity and there are many (big) retailers that are not only surviving – they’re thriving. As such, the first strategic move brands need to make in order to see growth in 2018 is “pick a winning partner and get behind them.”


EMERGING MARKETS HAVE A STRONG OUTLOOK FOR THE FIRST TIME IN A LONG TIME

For many, the expression "Emerging Markets" is nothing more than a buzz word. A snazzy term used by people to sound informed. The reality is that for many years (while emerging markets have struggled) people have tried to find a more descriptive label, but few alternatives have gained popularity.


EUROZONE CONSUMER CONFIDENCE IS HIGH....REALLY HIGH.

According to a recent article by the Wall Street Journal,  the steady rise in confidence over the last 12 months has been driven by greater optimism about the outlook for the eurozone economy, which has experienced a tumultuous decade as first the global financial crisis and then the currency area’s debt troubles caused two periods of contraction.


HOW MUCH DOES THE "HOLIDAY SHOPPING SEASON" REALLY MATTER TO RETAILERS?

It's no surprise that many retailers rely heavily on the "Holiday Season" to generate a significant percent of annual sales. But does this trend impact all categories and all types or retail the same way?


ANOTHER ECOMM GIANT MAKES THE OMNI-CHANNEL MOVE

The Wall Street Journal reported today that eCommerce giant, Alibaba, will buy a 36% ownership stake of Sun Art Retail Group. Like Amazon's recent acquisition of Whole Foods, this marks a strategic expansion from online only to online + brick and mortar.


CASTUS MAKES HEADLINES

We spent time talking with Global Trade about how CASTUS was formed, what type of partnerships we seek, and how our process works. It's been a humbling and exciting ride so far, and we are thrilled to share some of our experiences.


HAPPY ANNIVERSARY!

Wow! In only 12 months we've worked with clients all over the world to help drive Business Development, seek new opportunities, and access new markets. What a year it has been! We cannot wait to see what the next 12 months brings.


Contact Us