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We build partnerships. And as your partner, CASTUS will help define strategy, implement process, and position your team for sustained growth. Our partnerships are more than transactional relationships. We serve our partners because we believe in their products and we have a desire to help them be successful for years to come. Here are some of the partners we have been honored to serve:


SELECT partnerships

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Global Strategic Planning and International Business Development
Architect of Global Development Strategy. Led the process of identifying and quantifying global opportunities for growth. Retained to lead Global Business Development.

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U.S. Market Strategy, Business Development, Brand Positioning, Product Compliance, and Commercial Liability
Designed a custom Market Entry Strategy for U.S. Managed the product compliance process and helped secure commercial liability coverage for new product distribution. Retained to lead Business Development and Brand Building initiatives in the U.S.

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Strategic Growth Planning
Created a personalized Strategic Growth Plan which included channel analysis, distribution recommendation, and profitability overview.

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Team Education & Training and Business Development
Provided a three-month Sales and Business Development training program for the executive team. Designed custom materials for team to use during pitches and developed a formal recommendation for a CRM system implementation. Currently assisting with New Business Development.

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Strategic Growth Planning
Developed a custom Strategic Growth Plan which included a channel analysis, distribution recommendation, and profitability overview.

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U.S. Market Strategy and Business Development
Designed a custom Market Entry Strategy for the U.S. Retained to lead Business Development and Brand Building initiatives in the U.S.

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Global Strategic Planning
Architect of Global Development Strategy. Led the process of identifying and quantifying global opportunities for growth.

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Strategic Growth Planning
Engaged to develop a custom Strategic Growth Plan which includes a channel analysis, distribution recommendation, and profitability overview. 

Global Strategic Planning
As the recipient of the CASTUS Small Business Scholarship award in Pittsburgh, the CASTUS team designed a custom Global Development Strategy which included an analysis on global growth opportunities and a prioritized recommendation for market entry.

“DNA” Identification & Value Articulation
In support of launching a new growth and expansion initiative, CASTUS worked with ectobox to help identify their “DNA” and articulate their value to potential customers and existing clients.


Our work

Prinsel Brand Video:

The CASTUS team wrote and produced the following video on behalf of our partner, Prinsel. This video was a critical part of our comprehensive Brand Building strategy designed to support business development efforts in the U.S. market.

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