How can you be sure you’re headed in the right direction if you don’t know the destination? By providing a clear development strategy, our team can ensure all activities are focused on the same goal, which means more return on investment, faster results, and increased profitability.

  • Target Market Analysis: To identify specific global markets that will be ideal for your product, Castus uses a data-driven target market analysis process. Our team then relies on first-hand insights and professional connections to validate and augment the data. This unique approach means the conclusions are based on facts and applicable in the real-world.
  • Competitive Product Analysis: Our team will identify competitive products and potential conflicting price points. Knowing other products in the marketplace and what their Unique Selling Proposition (USP) is means you’ll be able to articulate why yours is better and how to position your product at a price point that is most attractive to buyers.
  • Market Trend Analysis: Past, current, and future trends impact launch strategy and growth potential. These critical factors will play a big role in identifying which markets, channels, and shoppers will be critical to achieving success. Our team will identify key trends and evaluate how they should be considered in your unique strategy. 

  • Comprehensive Market Evaluation: As a final step, our team will provide a comprehensive analysis and detailed recommendation as to where resources should be focused and what sequence you should follow, in order to maximize return and capture optimal market share.