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Global

The CASTUS team has launched hundreds of products in markets all around the world, ensuring strategy is not only executed, but also measured for results. Through careful planning and analysis, we help our partners streamline processes and optimize resources as they grow.

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Be More. Be Global.

More than 95% of the world’s population lives outside the United States. That’s more than 7 billion people that you aren’t considering, engaging, or selling to if you aren’t thinking globally. 

We have experience growing brands all over the world, so we know what critical data points and influencing variables need to be identified when planning for new market expansion. Our team provides strategic direction that streamlines the expansion process and optimizes resources as you grow. 

Unlocking new markets drives revenue, reaches new customer segments, and establishes your brand as a global player. Our team of experts would love to talk to you about international expansion.

How We Get You There

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Sales

We collaborate with or serve as your Chief Revenue Officer to champion your brand towards overseas audiences, win key partnerships, and expand your global reach.

Distribution Management
Sales/Product Proposal
Sales Analysis
Financing Planning/Forecasting
Contract Negotiations
Sales Rep Management
New Product Introduction
Target Market and Audience Segmentation
Sales Forecasting and Demand Planning
Partner Vetting and Selection
Prospect Sales Pitching
Key Account Management
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Sales

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Operations

Our experience in building and managing the infrastructure to support your international growth will save you time and money.

Supply Chain Management
Inventory Management
Trucking/Logistics
Sourcing/QA
Shipping Logistics and Optimization
Import Export Best Practices
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Operations

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Merchandising

We ensure your product assortment, layout, and displays resonate with buyer behavior in overseas markets to encourage purchases.

Sales Analysis
Financial planning/Forecasting
New Product Introduction
Launch Planning and Product Launch
Post Launch Analysis
Trend Analysis
Competitive Analysis
Pricing Strategies
Assortment Planning and Inventory Management
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Merchandising

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Product Development

Our team oversees the life cycle of a new product, from concept to manufacturing and all the revisions in between.

Cost Negotiation
Vendor Relationships
New Product Introduction
Launch Planning and Product Launch
Post Launch Analysis
Trend Analysis
Target Market and Audience Segmentation
Competitive Analysis
Pricing Strategies
Production Management
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Product Development

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E-commerce

We coordinate efforts to not only build and promote an online experience that resonates with your international audiences, but also abide by foreign policies around privacy, data, and accessibility.

Customer Acquisition
Inventory Management
New Product Introduction
Launch Planning and Product Launch
Post Launch Analysis
Competitive Analysis
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E-commerce

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Go To Market

Due to differences in customer behavior, business practices, and more across various parts of the world, we perform the research to determine viability and current landscape in your target market before building and executing a plan of attack.

Entrepreneurship/Startup Formation
Fundraising/VC
Business Entity Formation
Contract Negotiations
Financial Planning/Forecasting
P & L
New Product Introduction
Competitive Analysis
Target Market and Audience Segmentation
Distributor and Retail Management
Partner Vetting and Selection
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Go To Market

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How It Works

We leverage 50+ years of real-world experience to share insights and strategic leadership with brands to help them grow.

Strategy

Identify impactful data such as macrotrends and qualitative insights. Draw upon real-world experience and global connections to reach sound conclusions

Readiness

Ensure products, people, and processes are capable of supporting new business. Verify the business can scale as new opportunities are identified and secured.

Execution

Actively pursue opportunities and pitch potential customers. Drive discussions to action, close sales, and establish partnerships that provide immediate value and sustainable growth.

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Our Experience

55

+
Countries

50

+
Years

10

+
Industries
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